Good Content Still The Best Weapon

On January 18, 2012, in Web Content, by lesley
thumbWeb Content: is it important? Do words really matter? I think they do, and if you agree, then you'll find lots and lots of useful information on this site.

The right words, used in the right way, have always been been a force to be reckoned with. Euripides, expressed it this way, “The tongue is mightier than the blade.” and he was right. Ideas come before words, but ideas are nothing without the words that express them.  Freedom, justice and democracy all began as […]

Is It What You Expected?

On February 12, 2012, in Business Promotion, by lesley
thumbMaking money online is now pretty common, there's no one way to do it, and if anyone tells you there is, run, or at any rate be sure not to sign up for their expensive online course. I'd be lying if I said I tried every method, but I have tried quite a few, so here's some information on what it's really like. What are your expectations? The truth may surprise you.

It has taken me a little while to recover from the weekend, because it was a particularly good one. My daughter made an absolutely fabulous cake, (complete with turrets) and later we watched The Green Hornet, but probably best to say as little about that as possible. As a finale, my son quite excelled himself […]

How To Stop Being Distracted and Get Stuff Done

On February 11, 2012, in Content Writing, by lesley
thumbSEO Writing advice is all about tags and keywords and headings and stuff, but is that the real problem? It's all very well knowing how to write search engine optimized content, but it really doesn't matter if you're too distracted (or demotivated) to get the writing done. And it's so easy to get distracted .. we all do. How can you stay focused? It may be that it's all down to the way you feel, and how you deal with the distractions. If I get distracted I let clients down, and if I do that too often, I'll soon have no clients, no income no ... well, you get the idea. I need to stay on top of it, so here's what I do. Give it a try.

  How are you feeling today? Focused on your work? Getting through everything you need to? Or are you thinking about the weekend? Or the fact that you haven’t got your taxes done? Or what you’re going to eat tonight? Or maybe you’re just feeling grumpy about something that hasn’t gone quite the way you […]

Creating Content and the Importance of Folds

On February 11, 2012, in Content Writing, by lesley
thumbReady to write your content? No matter how much research you've done on keywords, or how many H1 tags you've decided to include, information needs to be where it can do the most good. You get a few seconds to convince your web site visitor to read, after that, he or she has gone elsewhere, so if there's something you need to say, say it up front. You may be thinking of writing who, what where and when, but what your reader needs to is to know why they should bother staying to read. And if you don't tell them, who will?

If you want your webpage to attract buyers and/or interest readers, if you want it to be successful, you need to understand about the importance of ‘the fold’. When people ask my friend Brendan to take a look at their website and review it, he talks about this  every time. Far too many websites devote acres […]

How to be Content With Your Content

On January 18, 2012, in Web Content Writing, by lesley
thumbContent is King they say, so if content is so important, how do you make sure it's good? This post explores how to write good content and where to find the ideas you need to keep it coming.

Content creation has recently become more contentious because Google, it seems, wants quality. Those of us who have been trying to deliver can only yell ‘hurray!’ but now that it is more difficult to whip up contentless fluff (or rather, now that it is less likely that mass produced content ess fluff will be accepted […]

Make An Ebook To Promote Your Business

On January 16, 2012, in Ebook Publishing, by lesley
thumbHave you ever written an ebook? Would you know where to start? Why should you write one? Is it worth the bother? It has never, in the history of civilisation, been easier to have your ideas and views published. Here's a post that gives you some good reasons why you should.

The whole idea of writing an ebook is pretty daunting. All those blank pages, sitting waiting to be filled. Stop there. You’re thinking like an author. What if you forgot the writing? E-book publishing, now there’s a different thought. You’ll need to think about how to lay your e-book out, where to get pictures, what […]

Blog Content Ideas: What Should You Write About?

On January 13, 2012, in Blog Content, by lesley
thumbThey say the best thing to write in a blog is the answer to the question your readers most often ask. In my case that's 'what should I write about'. Even, or maybe especially, when you know your subject inside and out, it can be difficult to see what readers would want to know, so here are some very basic ideas to get you started.

What’s the question your readers most often ask? For me it’s easy. The question I’m asked most often is ‘What should I write about’  and it doesn’t seem to matter whether the inquiry comes from a blog writer, newsletter author or ecommerce store owner, the problem is always the same; everyone wants blog content ideas. […]

Motivation Failure

On January 12, 2012, in Productivity, by lesley
excerpt thumbWhat's the difference between failure and success? Does it matter why you do what you do? Is motivation important? Some people don't think so, but I'm certain of one thing, without motivation none of would get anywhere. What do you think?

Is it a good idea to expect to fail? Personally, I don’t think so. I prefer to be positive, and although I’ll admit there are days when it’s difficult to find any sort of motivation, I find it much easier to get stuff done when I feel like there’s some point in the doing.  And […]

Three Easy Ways to Improve Your Blog

On October 27, 2011, in Blog Content, by lesley
thumbBlogging can be fun, or it can be a burden. If you're feeling overwhelmed by the task or underwhelmed by the response, here are three simple actions you can take to sort things out, make the whole process easier and help you make your blog more popular.

So you’ve gone to the bother of creating a blog to promote your primary business. What next? Are you getting a response, or is it just a lot of work for nothing? How can you improve your blog?  Some businesses are easier to write for than others, especially those, like craft and hobby sites, where […]

What’s The Most Powerful Thing in the World.

On March 21, 2011, in Content Writing, by lesley
thumbSEO content writing isn't just about words, and it;s certainly not just about html, meta tags, keywords and headers. You know you need original content, so what can you do once you have used the words? Here's some content writing advice to help you generate heaps of original web pages, posts and articles.

SEO content writing guidelines don’t usually discuss the content at all, they’re all about HTML, headers, keyword use, duplicate content and the like. But is that all that matters? What’s the most powerful thing in the world? Is it a word? is it an action? is it a feeling? No. It’s none of those things. […]